VDP Connect - New Audience Management Enhancements (2025-11-19)
28 days ago by Jaya
(1) New: Replace Audience Endpoint
Added support for completely replacing all audience IDs within an existing audience segment.
- Replaces all existing audience IDs with a new batch within 24 hours
- Intended for bulk refresh or full overwrite of an active (live) segment
- Returns a JOB ID used for asynchronous status checks
- Best practice: do not add or replace audiences again until the job is complete
Key Notes:
- The viantSegmentId in the request body must match the URL
- Audience data type must match the original segment’s data type (cannot infer from hashed values)
(2) New: Expire Specific Audiences
Introduced a new method to expire (remove) individual audience IDs from an active audience segment.
- Removes only the specified hashed values
- Action completes within 24 hours
- Returns a JOB ID to check status via Job Status Retrieval
Key Notes:
- segmentId in the body must match the endpoint
- dataType must match the original segment configuration
(3) New: Support for SHA256 Phone Number–Based Audience Creation
You can now onboard and activate phone number–based 1P audiences using SHA256-hashed phone numbers.
Preprocessing requirements (before hashing):
- Strip country code (U.S. numbers must be 10 digits)
- Remove all symbols: +, -, parentheses, spaces
- No extensions
- Hash the final 10-digit number
This enhancement adds full parity between email and phone-based identifiers for audience ingestion workflows.