Seamlessly onboard conversion events alongside your audiences with VDP Connect's new /v1/conversions endpoint.
Track any of the following out-of-the-box standard events:
- PageView
- LandingPage
- ItemView
- AddToCart
- InitiateCheckout
- AddPaymentInfo
- Purchase
- Lead
- If you have a custom event, that cannot be mapped to above standard list of events, you can pass custom advertiser defined event name to Viant too.
Custom Metadata Flexibility
- Support for up to 10 advertiser-defined custom key-value pairs per account.
- Flexible Identifier Schemes
Hash-based or device/IP identifiers supported, including:
- Hashed_email
- Advertising IDs
- IP addresses
- Cookie IDs
- Hashed_physical_address
Rich Event Context
- Timestamps in UTC (e.g. 2025-07-28T15:32:00Z)
- Channel: Online vs. In-store
- Geolocation: Country/State/City for precise attribution
Batch & Async Processing
- Send up to 10MB per payload
- Have lot of data? Our API supports gzipped payload. Specify Content-Encoding: gzip in the HTTP header and attach gzipped payload.

Set default time-to-live (ttl) when creating audience segments.
- If the ttl expires, the segment will become archived.
- ttl is measured in seconds. For example, 345600 represents 345600 seconds.
- The minimum ttl is 2 days (172800 seconds), and the maximum ttl is 32000000 seconds.
- If the user does not provide a ttl, the default ttl is 32000000 seconds.