The following are available as targeting types. Some require special permissions enabled so please reach out to your account representative for access where necessary.
| Category | Targeting Types | UI Name |
|---|---|---|
| Data | dmp.adobe.id | Adobe Segment |
| Data | dmp.bluekai | BlueKai Segments |
| Data | dmp.bluekai.custom | 1st Party or Custom BlueKai Segments |
| Data | dmp.factual.custom | Factual Tailored Location Segments |
| Data | dmp.liveramp.custom | LiveRamp Segments |
| Data | dmp.liveramp.idl | LiveRamp IDL Segments |
| Data | dmp.neustar | Neustar Element IDs |
| Data | dmp.neustar.audience | Neustar Segments |
| Data | ninthdecimal.taxonomy | Ninth Decimal Segments |
| Data | provider.taxonomy | 1st Party and Custom Segments |
| Data | provider.taxonomy | 1st Party and Custom Segments |
| Data | pushspring.taxonomy | Pushspring Segments |
| Data | user.segment | User Pools |
| Data | viant.taxonomy | Viant Segments |
| Demographics | user.demographic.age | Age |
| Demographics | user.demographic.gender | Gender |
| Demographics | user.demographic.hhi | Household Income |
| Demographics | user.language | Language |
| Device | carrier.name | Carrier |
| Device | device.browser | Browser |
| Device | device.maker.model | Make / Model |
| Device | device.os.osv | OS / OS Version |
| Device | device.type | Device Type |
| Inventory | ad.pmp.deal.id | PMP Deals |
| Inventory | ad.site.cats | Content Category |
| Inventory | ad.site.type | Site Type |
| Inventory | crosspixel.contextual.custom | Planit Custom Segments |
| Inventory | crosspixel.contextual.standard | Planit Contextual Segments |
| Inventory | grapeshot.contextual | Grapeshot Contextual Segments |
| Inventory | grapeshot.custom | Grapeshot Custom Segments |
| Inventory | publisher | Exchanges and Sites |
| Inventory | site.lists.v2 | Site Lists |
| Inventory | xad.places.nearby | GroundTruth Nearby Places |
| Inventory | xad.places.widereach | GroundTruth Wider Reach Places |
| Location | dmp.factual | Factual |
| Location | dmp.placed | Placed |
| Location | location | Countries, Regions & Cities |
| Location | location.list | Location List |
| Location | location.metrocode | Metropolitan Areas |
| Location | location.postalcode | Postal Codes |
| Location | location.postalcode.list | Postal Code Lists |
| Media | audio.skippable | Skippable Audio |
| Media | creative_size | Creative Size |
| Media | media_type | Media Type |
| Media | media.skippable | Skippable |
| Media | video.creative.type | Video Type |
| Media | video.length | Video Length |
| Media | video.skippable | Skippable Video |
| Media | video.vpaid.only | VPAID Video |
| Quality | adstxt.direct.pub | Ads.txt - Direct Publisher Relationships |
| Quality | adstxt.support | Ads.txt - Supported Publishers Only |
| Quality | dv.brand.safety | DoubleVerify Brand Safety Segments |
| Quality | dv.fraud | DoubleVerify Fraud Segments |
| Quality | dv.viewability | DoubleVerify Viewability Segments |
| Quality | grapeshot.brand.safety | Grapeshot Brand Safety Segments |
| Quality | ias.brand.safety | Integral Ad Science Brand Safety Segments |
| Quality | ias.traq | Integral Ad Science Traffic Ad Quality Score Segments |
| Quality | ias.viewability | Integral Ad Science Viewability Segments |
| Quality | ml.viewability | Integral Ad Science Viewability Segments |