The following are available as targeting types. Some require special permissions enabled so please reach out to your account representative for access where necessary.

Category	Targeting Types	UI Name
Data	dmp.adobe.id	Adobe Segment
Data	dmp.bluekai	BlueKai Segments
Data	dmp.bluekai.custom	1st Party or Custom BlueKai Segments
Data	dmp.factual.custom	Factual Tailored Location Segments
Data	dmp.liveramp.custom	LiveRamp Segments
Data	dmp.liveramp.idl	LiveRamp IDL Segments
Data	dmp.neustar	Neustar Element IDs
Data	dmp.neustar.audience	Neustar Segments
Data	ninthdecimal.taxonomy	Ninth Decimal Segments
Data	provider.taxonomy	1st Party and Custom Segments
Data	provider.taxonomy	1st Party and Custom Segments
Data	pushspring.taxonomy	Pushspring Segments
Data	user.segment	User Pools
Data	viant.taxonomy	Viant Segments
Demographics	user.demographic.age	Age
Demographics	user.demographic.gender	Gender
Demographics	user.demographic.hhi	Household Income
Demographics	user.language	Language
Device	carrier.name	Carrier
Device	device.browser	Browser
Device	device.maker.model	Make / Model
Device	device.os.osv	OS / OS Version
Device	device.type	Device Type
Inventory	ad.pmp.deal.id	PMP Deals
Inventory	ad.site.cats	Content Category
Inventory	ad.site.type	Site Type
Inventory	crosspixel.contextual.custom	Planit Custom Segments
Inventory	crosspixel.contextual.standard	Planit Contextual Segments
Inventory	grapeshot.contextual	Grapeshot Contextual Segments
Inventory	grapeshot.custom	Grapeshot Custom Segments
Inventory	publisher	Exchanges and Sites
Inventory	site.lists.v2	Site Lists
Inventory	xad.places.nearby	GroundTruth Nearby Places
Inventory	xad.places.widereach	GroundTruth Wider Reach Places
Location	dmp.factual	Factual
Location	dmp.placed	Placed
Location	location	Countries, Regions & Cities
Location	location.list	Location List
Location	location.metrocode	Metropolitan Areas
Location	location.postalcode	Postal Codes
Location	location.postalcode.list	Postal Code Lists
Media	audio.skippable	Skippable Audio
Media	creative_size	Creative Size
Media	media_type	Media Type
Media	media.skippable	Skippable
Media	video.creative.type	Video Type
Media	video.length	Video Length
Media	video.skippable	Skippable Video
Media	video.vpaid.only	VPAID Video
Quality	adstxt.direct.pub	Ads.txt - Direct Publisher Relationships
Quality	adstxt.support	Ads.txt - Supported Publishers Only
Quality	dv.brand.safety	DoubleVerify Brand Safety Segments
Quality	dv.fraud	DoubleVerify Fraud Segments
Quality	dv.viewability	DoubleVerify Viewability Segments
Quality	grapeshot.brand.safety	Grapeshot Brand Safety Segments
Quality	ias.brand.safety	Integral Ad Science Brand Safety Segments
Quality	ias.traq	Integral Ad Science Traffic Ad Quality Score Segments
Quality	ias.viewability	Integral Ad Science Viewability Segments
Quality	ml.viewability	Integral Ad Science Viewability Segments