Time	Status	User Agent
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Request

Request body (common fields)

Name	Type	Description	Required
name	String	Creative name (max 400 characters)	Yes
creativeType	String	One of: BANNER, NATIVE, AUDIO, VIDEO, DOOH	Yes
creativeSubtype	String	Depends on creativeType (see matrix below)	Yes
type	Object	Media type configuration; see Type object	Yes
advertiserId	Number	Advertiser ID	Yes*
campaignId	Number	Campaign ID (advertiser resolved from campaign if only this is sent)	Yes*
size	Object	Dimensions; see Size object	Conditional**
landingPageUrl	String	Click-through URL	Conditional***
htmlAsset	String	HTML/JS tag content (for BANNER + TAG)	Conditional****
imageUrl	String	Image URL (for BANNER + HOSTED)	Conditional****
video	Object	Video payload; see Video	Conditional****
audio	Object	Audio payload; see Audio	Conditional****
native	Object	Native payload; see Native	Conditional****
dooh	Object	DOOH payload; see DOOH	Conditional****
channels	Array of String	e.g. ["MOBILE","DESKTOP"]	No
crawlableUrl	String	Optional	No
externalCreativeid	String	Max 26 characters	No
impressionTrackingPixel1 … 4	String	Optional tracking pixel URLs	No
display	Object	Optional; display.htmlAsset can supply HTML for tag creatives	No
status	String	e.g. PENDING, INCOMPLETE; usually omit on create	No

One of advertiserId or campaignId is required; both may be included.

** Size: Required for BANNER + TAG (and other tag-based display creatives). Optional or inferred for BANNER+HOSTED, VIDEO, AUDIO, NATIVE, DOOH.

*** landingPageUrl: Required for hosted display (BANNER+HOSTED), hosted video/audio, and Native creatives.

**** Type-specific: Required per creative type × subtype; see Creative type × subtype matrix.

Type object

Name	Type	Description	Required
mediaType	String	One of: BANNER, VAST, NATIVE, MRAID, VPAID, VAST_WITH_VPAID, AUDIO	Yes
id	Number	Creative type ID; see Creative Type IDs	No
vendorId	Number	Vendor ID (e.g. 8 = GCM for video); see Vendor Enum list	No
videoType	String	One of: FLV, MP4, WMV, WEBM, JS; use null for non-video	No

For create, only mediaType is required. Use id and vendorId when you need vendor-specific mapping (e.g. GCM video).

Size object

Name	Type	Description	Required
width	Number	Width in pixels (1–10239)	When size is required
height	Number	Height in pixels (1–10239)	When size is required

Required when the creative type requires dimensions in the payload (e.g. BANNER + TAG). For BANNER+HOSTED, VIDEO, AUDIO, DOOH, size can be omitted or inferred from asset.

Creative type × subtype matrix

creativeType	creativeSubtype	Description	Type-specific required fields
BANNER	TAG	Custom tag (HTML/JS)	size, htmlAsset (or display.htmlAsset)
BANNER	HOSTED	Hosted image banner	imageUrl, landingPageUrl
VIDEO	VASTURL	VAST wrapper (URL)	video.vastUrl; type.vendorId often required (e.g. 8)
VIDEO	VASTXML	VAST tag (inline XML)	video.vastXml; type.vendorId often required
VIDEO	HOSTED	Hosted video	video.mediaUrls, landingPageUrl
AUDIO	VASTURL	VAST audio wrapper	audio.vastUrl
AUDIO	VASTXML	VAST audio tag	audio.vastXml
AUDIO	HOSTED	Hosted audio	audio.mediaUrls, landingPageUrl
NATIVE	IMAGE	Native with image	native (headline, caption, sponsoredBy, imageUrl, imageIcon)
NATIVE	VASTURL	Native VAST URL	native.vastUrl
NATIVE	VASTXML	Native VAST tag	native.vastXml
NATIVE	HOSTED	Native hosted video	native.mediaUrls, landingPageUrl.
DOOH	IMAGE	DOOH image	dooh.imageUrl
DOOH	VIDEO	DOOH video	dooh.mediaUrls

Type-specific request bodies

Video

VASTURL: video.vastUrl (string).
VASTXML: video.vastXml (string).
HOSTED: video.mediaUrls (array of strings).

Audio

VASTURL: audio.vastUrl (string).
VASTXML: audio.vastXml (string).
HOSTED: audio.mediaUrls (array of strings). Optional: audio.daast.

Native

IMAGE: native.headline, native.caption, native.sponsoredBy, native.imageUrl, native.imageIcon (typical).
VASTURL / VASTXML / HOSTED: native.vastUrl, native.vastXml, or native.mediaUrls as applicable.

DOOH

IMAGE: dooh.imageUrl (string).
VIDEO: dooh.mediaUrls (array of strings).

Example payloads

Use these as request bodies for POST /creative/save. Replace campaignId, advertiserId, and URLs with your own values.

1. Custom Tag (BANNER + TAG)

HTML/JS third-party or custom tag. Requires size and htmlAsset.

{
  "campaignId": 546834,
  "advertiserId": 107967,
  "name": "Test Custom Tag Banner",
  "creativeType": "BANNER",
  "creativeSubtype": "TAG",
  "type": {
    "mediaType": "BANNER"
  },
  "size": {
    "width": 300,
    "height": 250
  },
  "htmlAsset": "<script src=\"https://example.com/ad-tag.js\"></script>"
}

2. Hosted Banner (BANNER + HOSTED)

Hosted image with click-through. Requires imageUrl and landingPageUrl. Size is optional.

{
  "campaignId": 546834,
  "advertiserId": 107967,
  "name": "Test Hosted Banner",
  "creativeType": "BANNER",
  "creativeSubtype": "HOSTED",
  "type": {
    "mediaType": "BANNER"
  },
  "imageUrl": "https://placehold.co/300x250.png",
  "landingPageUrl": "https://example.com/landing"
}

3. Video – VAST URL (VIDEO + VASTURL)

VAST wrapper. video.vastUrl is required by the API.

{
  "campaignId": 546834,
  "advertiserId": 107967,
  "name": "Test Video VAST URL",
  "creativeType": "VIDEO",
  "creativeSubtype": "VASTURL",
  "type": {
    "mediaType": "VAST"
  },
  "size": {
    "width": 1920,
    "height": 1080
  },
  "video": {
    "vastUrl": "https://example.com/vast.xml"
  }
}

4. Video – VAST XML (VIDEO + VASTXML)

VAST tag (inline XML).

{
  "campaignId": 546834,
  "advertiserId": 107967,
  "name": "Test Video VAST XML",
  "creativeType": "VIDEO",
  "creativeSubtype": "VASTXML",
  "type": {
    "mediaType": "VAST"
  },
  "size": {
    "width": 1920,
    "height": 1080
  },
  "video": {
    "vastXml": "<VAST version=\"2.0\"><Ad><InLine>...</InLine></Ad></VAST>"
  }
}

5. Video – Hosted (VIDEO + HOSTED)

Hosted video file(s). Requires video.mediaUrls.

{
  "campaignId": 546834,
  "advertiserId": 107967,
  "name": "Test Hosted Video",
  "creativeType": "VIDEO",
  "creativeSubtype": "HOSTED",
  "type": {
    "mediaType": "VAST"
  },
  "size": {
    "width": 1920,
    "height": 1080
  },
  "video": {
    "mediaUrls": ["https://example.com/video.mp4"]
  }
}

6. Audio – VAST URL (AUDIO + VASTURL)

{
  "campaignId": 546834,
  "advertiserId": 107967,
  "name": "Test Audio VAST URL",
  "creativeType": "AUDIO",
  "creativeSubtype": "VASTURL",
  "type": {
    "mediaType": "AUDIO"
  },
  "audio": {
    "vastUrl": "https://example.com/audio-vast.xml"
  }
}

7. Audio – VAST XML (AUDIO + VASTXML)

{
  "campaignId": 546834,
  "advertiserId": 107967,
  "name": "Test Audio VAST XML",
  "creativeType": "AUDIO",
  "creativeSubtype": "VASTXML",
  "type": {
    "mediaType": "AUDIO"
  },
  "audio": {
    "vastXml": "<VAST version=\"2.0\"><Ad><InLine>...</InLine></Ad></VAST>"
  }
}

8. Audio – Hosted (AUDIO + HOSTED)

{
  "campaignId": 546834,
  "advertiserId": 107967,
  "name": "Test Hosted Audio",
  "creativeType": "AUDIO",
  "creativeSubtype": "HOSTED",
  "type": {
    "mediaType": "AUDIO"
  },
  "audio": {
    "mediaUrls": ["https://example.com/audio.mp3"]
  },
  "landingPageUrl": "https://example.com"
}

9. Native – Image (NATIVE + IMAGE)

Native banner with headline, caption, image. Requires native object with headline, caption, sponsoredBy, imageUrl, imageIcon.

{
    "campaignId": 546834,
    "advertiserId": 107967,
    "name": "Test Native Banner",
    "creativeType": "NATIVE",
    "creativeSubtype": "IMAGE",
    "type": {
        "mediaType": "NATIVE"
    },
    "size": {
        "width": 1200,
        "height": 627
    },
    "native": {
        "headline": "Headline text",
        "caption": "Caption text",
        "sponsoredBy": "Brand",
        "imageUrl": "https://placehold.co/1200x627.png",
        "imageIcon": "https://placehold.co/300x300.png"
    },
    "landingPageUrl": "https://example.com"
}

10. DOOH – Image (DOOH + IMAGE)

{
  "campaignId": 546834,
  "advertiserId": 107967,
  "name": "Test DOOH Image",
  "creativeType": "DOOH",
  "creativeSubtype": "IMAGE",
  "type": {
    "mediaType": "BANNER"
  },
  "size": {
    "width": 1920,
    "height": 1080
  },
  "dooh": {
    "imageUrl": "https://example.com/dooh-image.jpg"
  }
}

11. DOOH – Video (DOOH + VIDEO)

{
  "campaignId": 546834,
  "advertiserId": 107967,
  "name": "Test DOOH Video",
  "creativeType": "DOOH",
  "creativeSubtype": "VIDEO",
  "type": {
    "mediaType": "VAST"
  },
  "size": {
    "width": 1920,
    "height": 1080
  },
  "dooh": {
    "mediaUrls": ["https://example.com/dooh-video.mp4"]
  }
}

Response

200: Response includes messages (array) and entity (the created creative object with id, name, type, status, etc.).
4xx/5xx: Error body per API standards. Validation errors (e.g. missing required field, invalid creativeType/creativeSubtype) are returned in messages.

Reference

For mapping of type.id and vendor names, see Creative Type IDs.